Product Designer · Fintech, SaaS & data products · Montevideo
I make complex things feel simple.
Every complex product is a knot. I find the loose end — through research, data and a lot of questions — and untangle it into flows people understand on the first try.
Selected work
4 projects · fintech, internal tools, workflows
Tefi — a fintech app designed from zero
Now live and sold to different companies in Uruguay as an employee benefit. The emotional design the client was looking for came to life through a custom mascot, on top of a complete B2B + B2C design system. With Claude the process was fast: from low-fi wireframes to final screens, plus clickable prototypes a non-technical board could understand.
- Status
- Live & selling
- Design system
- 82 component variants
HUB: month-end reporting, from manual to one dashboard
PMs stopped cross-checking scattered data by hand and started spotting under-billed clients at a glance.
Adopted by the whole PM team
Read case study →
XertiFlow: complex workflows, simple to send
A workflow platform for universities, banks and more. Adding roles at setup made sending a complex flow as simple as picking the people.
Key decision: roles at setup, simplicity at send
Read case study →
This portfolio, from Figma to production
Designed in Figma and built in code by me with Claude Code and the Figma MCP. The story of shipping my own product end to end.
Read case study →Untangling, step by step.
Research, data and craft lead the way. AI is one of my tools — I use Claude where it makes me faster, and the judgment stays mine.
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01 · Understand
Find the knot
Interviews, benchmarks and a lot of questions to understand the problem before touching pixels.
+ Claude for benchmarks -
02 · Define
Decide what success looks like
I define success metrics and a data baseline before designing, so every decision can be measured.
+ Claude for queries -
03 · Simplify
Low-fi first
I explore flows in low-fi wireframes until the structure feels obvious.
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04 · Systematize
Build it to scale
Design systems that keep the product consistent as it grows.
+ Claude for system & screens -
05 · Prototype & measure
Make it real, then check
Clickable prototypes for stakeholders — and after launch, the same metrics tell us if it worked.
+ Claude for prototypes
My favorite part is when something confusing finally clicks.
I design with empathy for the people using the product and stay grounded in the business behind it. I ask a lot of questions, bring ideas to the table and care about the details that make a product memorable.
Download CV →Experience
- Product Designer · CredifamaAug 2026 – Present
- Lead Product Designer · Tefi (Freelance)Mar 2026 – Jun 2026
- Product Designer · LoopStudioApr 2025 – Mar 2026
- Fashion Designer · Margara ShawNov 2023 – Apr 2025